Sell by Design: 1 # Salience

Have you ever wondered why some brands seem to pull your attention — without even trying?

You scroll past hundreds of ads, but one stops you.

That’s not luck. That’s design meeting psychology.

In the video, I talk about Salience — the psychological bias that makes us notice what stands out.

Watch the new video below where I go in to more detail and how you could use it for your brand:

Designing to Be Noticed

Most people try to sell by adding more noise: louder fonts, bigger claims, brighter ads.

But the most effective brands do the opposite — they design for difference, not volume.

That’s the craft behind Sell by Design:

understanding how human attention really works, and shaping your message so it speaks directly to the right people, in the right way, at the right time.

When you design your communication — your visuals, tone, rhythm, and even silence — with intention, you’re not just marketing.

You’re designing a psychological moment.

One where people don’t just see your message — they feel it.