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Have you ever wondered why some brands seem to pull your attention — without even trying? You scroll past hundreds of ads, but one stops you. That’s not luck. That’s design meeting psychology. In the video, I talk about Salience — the psychological bias that makes us notice what stands out. Watch the new video below where I go in to more detail and how you could use it for your brand: Designing to Be Noticed Most people try to sell by adding more noise: louder fonts, bigger c

Ever had a moment that totally changed your direction? Below is a video giving a special thanks to someone who changed my life and likely...

Business owner? It's time to COME ON OUT OF YOUR SHELL! Let’s face it: business doesn’t have to be boring. It’s time to ditch the dull...